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Tired of all the decisions?


Decision fatigue is a real thing. In a world constantly battling for our attention, it can be easy to feel overwhelmed with a never-ending barrage of decisions you must make each day! When everyone, everything, and every advertiser is fighting for your attention, they use every trick in their arsenal to try and rise to the top of your list of urgent things to pay attention to. This will even include, among other tactics, what I call synthetic crises or deadlines, meaning adding a deadline in which you have to pay attention or take action or else! So how can you cope despite all these things bombarding you?


You go back to the basics. You start by distinguishing which are actual areas you need to make decisions in and which are not. Take an honest look at the categories of things asking for your attention and decisions and distinguish which actually need your attention and which are not. For example, a catalog may require you either via email or direct mail to choose whether or not to renew a subscription. Aggressive fonts and brightly colored letters signal the impending danger of you not dropping everything to attend to this vital matter. The reality? You don’t even like or read that publication anyway. Take a moment to recognize this is a non-issue, recycle the catalog and move on.


Just like this example of a catalog that has no use or value in your landscape, you can reduce decision fatigue by making rapid assessments of different categories and reducing or eliminating completely those things that vie for your attention but do not add any substantial value to your life, your family, your health, career, or peace of mind. Suppose you resolve to rapidly eliminate as many of those unnecessary decision factories that don’t serve you in any significant way. In that case, you will find your peace of mind increases and your personal productivity enhanced too.

So stop being misled into thinking that everything that comes across your desk needs your time, attention, or decisions; they don’t. Most of it is noise distracting you from the things that matter most. Identify what matters


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